As an important industrial power equipment, air compressors are widely used in various fields of industrial production, undertaking the important historical mission of energy saving, electricity saving, and gas saving. With the development of the market, contract energy management has fissioned different business models in the air compressor industry, this article discusses the two different payment models of "electricity" and "gas", if you have different views, welcome to discuss together.
The air compressor field is a traditional industry, and the C position is compressed air, and the business model of buying and selling machines has brought a lot of burden to customers, such as the initial investment in equipment procurement, equipment operation and maintenance labor costs and management costs, and gas production efficiency to reduce losses......
The core principle of "selling gas" is that customers need compressed air, not air compressors, so energy-saving companies no longer sell air compressors to users, but instead provide compressed air. By comparing with the original electricity bill, both parties share the saved electricity bill. When the contract expires, the ownership of gas supply equipment is determined according to the agreement, and some people call this model of installment electricity collection.
At present, various gas stations and gas sales business models of listed enterprises and self-employed enterprises have appeared in the market, and as long as there are powerful enterprises, they have established their own Internet of Things platforms. Due to the different starting points of each enterprise and its own conditions, the pay-as-you-go model is seriously deviated. For example, many peers who claim to be contract energy management sell the machine while talking.
In 2017, Air-baby began to make a shared smart air compressor station, which is different from the "electricity" money-sharing model in that it is first priced for compressed air, charged according to the amount of gas, and the electricity cost of producing compressed air is borne by Air-baby alone, which is the same as the domestic water, electricity, heating and natural gas of residents' households. So far, more than 300 manufacturers, agents, and relevant personnel from supply chain enterprises across the country have visited and discussed new business models, which have been widely recognized.
According to the "electricity" payment model, the amount of compressed air and the settlement method of compressed air bill: the actual measurement of the existing air compressor station is carried out, and the calculation benchmark of the gas working pressure (actual gas working pressure), the electrical ratio of the original gas station (kW・h/Nm³), and the renovated electricity ratio (kW・h/Nm³) and other parameters are confirmed; Settlement amount = [Electricity ratio of the original gas station - Electricity ratio after transformation] Electricity price × Sharing ratio of gas consumption in the month.
According to the "gas" payment model, the gas price and electricity bill are agreed in advance according to the agreement, and the settlement amount = the total price of compressed air used by the gas user in the month - the total electricity price used by the air compressor in the month, and the gas price will be adjusted accordingly when the electricity price is adjusted.
Pay according to "gas" to solve the pain points of the industry
Shared air compressor station is the transformation and collaborative cooperation of the entire air compressor industry ecological chain, which is not something that can be completed by any independent individual. Its goal is to provide Chinese enterprises with affordable and qualified compressed air, reduce enterprise energy consumption, reduce enterprise operation management and maintenance costs, respond to the national call for energy conservation, emission reduction and environmental protection, and reduce carbon emissions.
In today's rapid development of the Internet, shared air compressor stations provide agents with an opportunity to choose transformation and get rid of the traditional situation controlled by manufacturers. The starting point of the traditional agent system is to require agents to sell more machines and cancel agency qualifications if there is no sales, but after doing a good job, they often pick up the wool of agents. The shared smart air compressor station returns to the value of the manufacturing industry through the shared gas sales model, breaking the asymmetric relationship between manufacturers, agents, customers and service personnel, and solving the pain points of the industry.
Manufacturer's pain points and brand system: low brand awareness, market recognition, peer depreciation, and low market share. Helpless! ・Price system: First-tier brands cannot compete, and second-tier brands cannot win. Hold back!
・Agent system: If you make it bigger, it is not good for you, and if you make it smaller, sales will not increase; The old agent has no enthusiasm, and the new agent has no market, relationship, capital, etc. Love and hate are intertwined!
・Sales system: The agency system has no market dominance, and the direct sales manpower and financial resources are too large. Use agents in the early stage, engage in direct sales in the later stage, and grab jobs with agents. The factory generation has become an enemy!
・After-sales service system: The agent responsibility system depends on the after-sales service level of the agent. After-sales are responsible for the agent, and the service is often not in place; The manufacturer does the after-sales service by itself, and the agent thinks that the profit is robbed, and who should benefit from the after-sales service. Both sides are arguing and offending customers!
・Quality system: The lower the price, the worse the quality, and the worse the quality, the lower the price. Vicious circle!
・Human resources: A large number of talents have been lost, and impetuous companies have picked up ready-made, and any company can poach core personnel with high wages!
・Technology research and development: Finally make something new, other companies copy and imitate; Unintentionally working product research and development, blindly following the trend, resulting in serious product homogenization!
・Market status: Hundreds of air compressor manufacturers across the country, industry giants make a lot of money every year, and those who make quick money are also quite rewarding, and the remaining companies want to do something in the industry but have been depressed.
Agent pain points
・Tight funds and reduced profits;
・Customers are becoming more and more unstable;
・Tension with manufacturers;
・The general personnel turnover rate is high, and the risk of core personnel changing jobs is high;
・The agency brand positioning is unclear and the promotion is ineffective; ・The market is saturated.
User pain points
・If you do not buy energy-saving products at a high price, the investment cost of capital occupation in the early stage is too high, and the energy-saving effect cannot be ensured.
・The management of the air compressor station is cumbersome, requiring special personnel to manage, involving procurement, engineering, production and other links;
・Operating electricity costs remain high;
・The quality of compressed air cannot be guaranteed;
・Corruption and gray trading occur from time to time.